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Behind the Scenes: Get to know our founder and CEO, Jenny Hadden

At Della Terra Pro, we’re a popular real estate hospitality consulting and investment firm because we take pride in our ability to take care of our customers. We believe that when you work with us, you can depend on us. We are vacation rental hosts, co-investment partners, business executive coaches, hospitality advisors, investors, and reliable service providers in real estate consulting and hospitality ownership.

We love to make places the best for our guests and owners alike. Work with us to make memorable events. It will be a place where you will feel inspired, valued, and safe. Our hope is that all our customers will say ‘this is one of my most favorite places to be.”

We wish to be your reliable real estate advisor. With the growing demand for rentals in Omaha Nebraska and in the Sedona and Flagstaff Arizona areas, we promise to give our best to satisfy our clients.

Co-invest with us in large group luxury vacation homes, hotels, resorts, camps, retreats, and medium and long term corporate housing. Stay with us in one of our 5 star Omaha professional rentals, Westminster CO rental property, or Sedona property. Gain more profits and more freedom when we work together on your market and feasibility analysis, business plan, operations planning, executive coaching, brand and marketing, or interior design and procurement for both operational and greenfield opportunities.

Now, it’s time to meet our founder and CEO, Jenny Hadden.

All About Jenny Hadden

Jenny is the founder and CEO of Della Terra. She is known among her friends and relatives for her warm hospitality and amazing ability to drive profits. “I’ve been described as being like warm apple pie, but with a strong pinch of cinnamon that makes people stand up a little straighter,” She told us, sheepishly laughing.

Whether it is related to hospitality ventures or some real-estate place-making ideas, Jenny endeavors to create the right environment for you to fulfill your dreams.

When Jenny was an NCAA gymnast at Stanford University, she got inspired by the strength of a unified team. She first joined the team without a scholarship, yet her unwavering dedication offered her a full ride scholarship after she completed her first year.

Her team gained multiple top 4 NCAA National finishes, and she got the achievement of becoming a four-time academic All-American. From Stanford, she got both her BA and MA Business degrees in Communication – Media Studies. This ignited her mission to serve and ignite groups and leaders to be the best they can be together.

Later, she became enthusiastic about real estate hospitality in 2014 when her and her husband first rented out their home in Colorado while they traveled to Europe and on other trips. The duo have always loved sharing their properties with au pairs, family and friends, and renters alike.

Around the same time, Jenny found her knack in advisory services when she launched Hadden Consulting Group as a side hustle from her technology strategy and marketing career. After experiencing tangible results for her accounts with 100% repeat clientele, she wanted to advise and come alongside whenever she can. “As a manager in tech, I’ve always been a coach and in account management. I realized working 1-1 with clients and their needs was something I wanted to do the rest of my life, because it improves businesses, lives, and each other in a more relational, personal way.”

For more than a decade, Jenny immersed herself both in the startup tech field and corporate world in both the US and at Xero in New Zealand where she held management roles across product development, marketing, and strategy. She simultaneously continued her consulting and acquired properties along the way. In 2018 her and Bryant welcomed their first daughter, and were loving how hospitality and consulting allowed her to live an adventurous, flexible life in their new phase of parenting. They welcomed their other daughters in 2019 and 2021.

Learn from Our Trailblazing CEO

Later in 2021, Jenny went further into the field of real estate and consulting services when her brother asked her to co-own Evergreen Enterprises. It was a multi-million dollar company that developed properties, owned restaurants, and offered property management for its locations. As COO she contributed to this company for three years, directing its leaders and 80 employees.

In 2023, Jenny started a minority partnership with her father Paul and brother Mike for Arliss Holdings. It was a private equity investment firm that was quite small in size. Here, she tried her very best to focus on seeking strong partnerships for co-investments in apartment buildings in Omaha, NE.

After some time, she and her husband Bryant launched Della Terra and its real estate and hospitality portfolio and services. It was her dream company for a real estate advisor. Here, she even offered 1-on-1 real estate coaching to become strong. Jenny and her husband built up expertise and cash just by managing their own assets to enjoy success.

Again in 2023, they launched Della Terra and its real estate and hospitality portfolio and advisory services. They tried really hard to build up their cash reserves, expertise, and partners. They did this by managing their assets carefully.

In 2024, Jenny, Bryant, and their three kids moved to a mountain community in Northern Arizona. There they expanded the company by including advisory services for strategic partners. Moreover, they expanded their ownership portfolio to enjoy long-distance investments.

Today, Della Terra Prof dreams of expanding its real estate hospitality solutions and real estate consulting services in Flagstaff more and more. In 2023, almost 683 single-family houses sold in Flagstaff. So, you can definitely rely on us for some interesting real estate advisory services in Flagstaff.

Real Estate Hospitality Trends in 2025

All To Know About Bryant Hadden

Bryant is another strong pillar of this highly capable team of Della Terra Real Estate Advisor. His brilliant career path includes some remarkable names. Such as Deloitte, Empathy, ANZ bank in Australia, and Signet Jewelers, a US-based company.

He holds a BS degree in Product Design and an MBA degree from CU Boulder. Thus, he can make sure that all our customer experiences can meet the varied requirements of our valuable customers. He excels in offering complete assistance to his remarkable real estate advisory services in Sedona.

Conclusion

So, with this highly professional and well-skilled team of real estate financial advisor in Flagstaff, we can offer all types of services that will surely satisfy you. At Della Terra, we even have services like 1-on-1 real estate coaching and real estate strategy consulting that will satisfy you completely.

So, if you are looking for some remarkable ideas regarding your new dream home, just contact Della Terra property consultant, one of the best real estate consulting firms in Sedona. He is an expert in market research and business strategies and can offer interesting, profitable, and cost-effective ideas to lead his customers. 

Frequently Asked Questions

How Big Is The Market Of Real Estate In America?

The Real Estate Market in America is amazing size. In 2023, it was valued at almost USD 3156.7 million. By the year 2030, it is predicted to reach almost USD 3778.0 million.

Why do Buyers Need Real Estate Agents?

A real estate agent can help property buyers in several ways. Some of those are they can negotiate terms, find out the perfect property, protect buyers at all costs, manage paperwork, and more.

What Is The Most Concerning Issue In Real Estate?

The most disturbing issue in the field of real estate is inflation and Interest rates. A slowdown in the economy has already taken place which reduces household income, making it more annoying.

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